Social Research Associates
	SRA are recognised as the market leader in research and consultancy about social aspects of planning, social policy and transport. The company place particular emphasis on the understanding of attitudes and perceptions which can be as influential on behaviour as 'objective reality'.     SRA have used this approach to help develop policy in areas as diverse as health, childcare, road safety, crime and housing policy. SRA also carry out socio-economic analysis, audits and policy evaluation.  Another specialism is working with so called 'hard to reach' groups. The company also carry out diversity training customised for particular clients     SRA offer quantitative and qualitative skills in market and social research including well-tried methods such as focus groups and surveys. These are frequently applied to new forms of innovative and inclusive consultation which encourage people to make civic choices as citizens rather than as individual consumers. The company have written good practice guides on these subjects and also advise others in the market research industry.     News - How to Encourage Walking Two current survey based projects are researching what motivates people to walk more. One part of an EU project on older mobility http://www.sameru.eu/ is looking at the influence of improved infrastructure on increasing walking. The emerging results show some unexpected influences on walking such as British Standard Time and widespread misunderstanding of how puffin crossings work. A second study with Living Streets is monitoring the impact of community-led initiatives to encourage walking following public realm improvements in nine different local authority schemes (www.livingstreets.org.uk). Results to date demonstrate the added value of combining infrastructure improvements with education and publicity measures
contact | Social Research Associates Limited 2012