SRA
are recognised as the market leader in research and consultancy about
social aspects of planning, social policy and transport. The
company place particular emphasis on the understanding of attitudes
and perceptions which can be as influential on behaviour as 'objective
reality'.
SRA
have used this approach to help develop policy in areas as
diverse as health, childcare, road safety, crime and housing policy.
SRA also carry out socio-economic
analysis, audits and policy evaluation. Another specialism is
working with so called 'hard to reach' groups. The company also
carry out diversity training customised for particular clients
SRA offer quantitative
and qualitative skills in market and social research including
well-tried methods such as focus groups and surveys. These are
frequently applied to new forms of innovative and inclusive
consultation which encourage people to make civic choices as citizens
rather than as individual consumers. The company have written good
practice guides on these subjects and also advise others in the market
research industry.
NEWS
- Citizens Panels
SRA have recently been
appointed by Oxford City and Harborough District Councils to
encourage wider participation and more strategic use of their Citizens Panels.
