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SRA
offer all the usual methods of market research including surveys,
workshops, focus groups and desktop analysis. Market research in
partnership with the public, such as using local people as mystery
shoppers for council and transport services, is a key skill in the
company and we also work with children in relation to their
perceptions of the neighbourhoods in which they live.
SRA are mindful to include people who may not normally
participate in market research. To this end a portable market
stall is often taken to public events or outdoor locations as
diverse as car parks or traveller sites, to involve users and
local people in discussions about policy options. This overcomes
the reluctance of some people to attend events. |