Another focus of research concerns understanding transport choices
and ways of extending these choices so that people can use more
sustainable transport methods. Examples of work in this area are
studies of coach commuting, unlicensed driving, transport and
employment reactions of motorists to bus travel, how people on low
incomes can afford driving lessons and deterrents to walking and
An exciting current project led by Kris Beuret with colleagues on behalf of the Independent Transport Commission is the development of a broad think piece “Why Travel?” which will provide answers from the perspective of different disciplines including biology, economics, psychology, anthropology and many others. The aim is to instigate a national debate to better understand the motivational forces that dictate our need to make a journey. From such a comprehension might flow a better understanding as to how policy makers can address this need and nudge the population to make better social and environmental choices as well as for those supplying transport to address the real but unspoken subconscious desires of their public.